GO! Southampton is the Business Improvement District (BID) for Southampton City Centre. Funded and led by local business, the BID is using its 5-year term to implement a range of initiatives that will create a greater city entre experience, deliver better marketing and events and develop stronger business.

Working in partnership with local stakeholders, the BID’s ultimate aim is to realise Southampton’s potential as a world-class city, which will in turn benefit residents, visitors and the businesses that fund it.